friday morning. 29° before 9am. the district line? basically a sauna on rails.
and in the middle of it all - travis - in nothing but a towel, megaphone in hand, armed with swypes and a dangerous level of confidence.
while the rest of london was power-waddling to pret with damp foreheads and silent rage, we decided to say what no one else would: you need a swype.
towel. megaphone. ballsiness. swypes.
we hit the underground to help londoners survive the heatwave with one simple message: “let us help”
some people laughed.
some people ran.
but almost everyone* were happy to receive a swype.
*everyone excluding the distinguished gentleman in the suit who's side-eye almost sliced through the carriage.
however, everyone got the message - when the heat hits, swypes are your best bet at not melting into a puddle of regret.
just face-to-face moments and a product made for exactly this kind of situation.
so, what's the point?
swypes are full-body wipes for full-grown humans.
because sometimes showers aren’t available, but sweat definitely is.
they’re made with aloe, vitamin e, and biodegradable material.
they exfoliate. they cleanse. they smell like actual freshness.
and they’re massive.
perfect for hot tubes, long runs, early commutes, late nights -
and apparently, guerrilla marketing skits for our socials.
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