let’s get one thing straight: glastonbury is the festival of the year.
the sweaty, muddy, magical mecca of music lovers and main character moments.
but here’s the thing: a full-blown festival brand activation at glasto?
serious £££
...and unless one of us won the lottery (or sold an organ), it wasn’t happening this year.
so what do you do when you can’t afford an activation, but you still want to show up for the people heading there who really need swypes (without even realising it yet)?
👉 you bring your brand to them. 👈
victoria coach station takeover (kind of)
at 7am on wednesday, while most people were still asleep or crying into their nespresso pods, the swypes team rolled up to victoria coach station.
armed with thousands of wipes, a sexy turquoise bin, and an unreasonable amount of energy for that hour of the morning, we set up just as the glasto pilgrims began arriving.
and they came in droves.
backpacks on. boots laced.
buzzing, and already a bit sweaty.
we handed out thousands of swypes to thousands of festival-goers before they even hit the coaches.
just face-to-face moments and a product made for exactly this kind of situation.
no showers? no problem.
let’s be honest: glasto is a five-day odyssey of dirt, dancing, and spending hours in the shower queues.
and swypes were born for that life.
they’re individually wrapped, 100% biodegradable, and packed with aloe, vitamin e, chamomile, and good intentions.
aka: the closest you’ll get to a spa experience in a portaloo.
so if you swyped your pits at the coach station, or cracked one open after a rogue slip in the mosh pit...you’re welcome. we've got you.
we could’ve cried about budget. instead, we showed up.
this wasn’t a six-figure activation that pulled out all the stops, it was just us showing up for real people, in a real way, at a real moment that mattered.
festival season calls for big energy and fresh feels; and sometimes all that takes is an early morning, a lot of swypes, and the guts to rock up to a crowd of tired strangers and say “you look like you could use a swype”
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