how we saved hyrox athletes...

picture this: you’ve just slammed a wall ball, collapsed on the mat, and someone’s handing you a protein bar like that’s going to fix the fact you smell like you wrestled a radiator.

welcome to hyrox.

for those who’ve never been - it’s the sweet spot between strength and stamina.
and for those who have - you already know.
it’s chaos. it’s intense. it’s sweaty.

but what does hyrox lack? showers.

enter swypes.

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the new kid hygiene in the recovery zone.

wedged between the big dogs like red bull, actiph water and foodspring, we held our ground; not with energy drinks or protein bars, but with our wipes (the true life savers)

thousands of sweaty, wobbly, slightly stunned hyrox athletes made a beeline for our stand - not for freebies or flexes, but for freshness.

no towel? fine.
no change of clothes? still fine.

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swypes everywhere.

we handed out thousands of swypes to hundreds of exhausted athletes — fresh off the sleds, lunges, and laps.

and while some were rehydrating or stretching, others were swyping. properly.
full-body cleans in car parks.
quick pit refreshes behind staging.
a neck wipe. a back-of-the-knee swype. a cool-down that actually felt like one.

the feedback? simple.

“where were you at the last hyrox??”
“why isn’t everyone doing this?”
“i didn’t expect it to smell this good.”

because most people don’t expect a wipe to do what swypes do.

bigger than the standard. dual-sided. aloe and vitamin-e. exfoliating and cleansing. biodegradable. and designed to actually clean skin that’s just been pushed to its limit.

at hyrox, we weren’t just in the mix, we were side-by-side with red bull, actiph and foodspring in the recovery zone. people didn’t stop by for a gimmick. they came for something that worked, and left feeling noticeably better.

we’ll be back at hyrox london.
packets open. sleeves rolled. ready.